DIGITAL STRATEGY – GROWTH – OPTIMIZATION
Jorge
HR
Digital strategist focused on growth, optimisation, and customer behaviour.
I help teams make better digital decisions across acquisition, conversion, and user experience.
MY EXPERIENCE
Get to know me a little better
Before moving on
HP
Onsite Search Lead
Management of the internal search across all stores in EMEA
2023 – 2026
Freelance
PPC SPECIALIST
Digital consultancy and campaign management
2023
Integra Estrategia y Tecnología
PERFORMANCE Marketing Specialist
Management and execution of Paid Media strategies
2022
Integra Estrategia y Tecnología
Digital Marketing Specialist
Ux Research, SEO Audits, Copywriting, Data Visualisation…
2020
Mutua Tinerfeña
Marketing Specialist
Campaign management and obtaining inisghts
2019
My strongest fit is in roles where business goals, customer behaviour, and digital performance need to be connected.
core strengths
A combination of strategic thinking, performance orientation, and user understanding.
- Growth Marketing
- Digital Strategy
- Conversion & Customer Insight
Growth Marketing
- Paid media planning, execution, and optimisation across key platforms.
- KPI definition, reporting, and performance analysis.
- Acquisition-focused initiatives aligned with business goals.
DIGITAL STRATEGY
- Customer journey mapping and persona development based on data.
- Market and UX analysis to identify growth opportunities.
- Clear, actionable recommendations across digital touchpoints.
Conversion & Customer Insight
- Behavioural analysis to improve user experience and decision making
- Detection of friction points affecting conversion and retention
- Experimentation mindset focused on continuous improvement.
Education
Universidad Antonio Nebrija
Master’s Degree in Business Organization (MBO)
Programme of studies carried out during the pandemic, obtaining one of the three best final marks.
2021
Escuela de Organización Industrial
Executive Master´s Degree in Digital Business
Obtaining a scholarship to pursue the study programme
2020
Universidad Internacional de La Rioja
Master’s degree in Neuromarketing
Study programme that inspired the creation of a start-up
2018
UNED
Psychology Degree
My knowledge base
Companies and organisations I’ve worked with
UX Consulting
100% Custom Web Design
This project was initiated thanks to a public tender that was won to renovate the website of an institution that offered a public service at a state level. To do this, they were looking for the new website to ensure that it was able to meet and adapt to all the needs of the population accessing the public service.
Paid Media
Employee Branding, Digital Presence and Paid Media Strategy
This project came about as a result of a city transport company’s need to strengthen its digital presence during peak usage periods. They had never used Paid Media before so it was a novelty for them to start doing this.
