Business growth Advisor
Jorge
HR
Digital Marketing Specialist with extensive experience in executing growth strategies based on previous business data analysis and a deep understanding of how consumers’ minds work.
MY EXPERIENCE
Get to know me a little better
Before moving on
HP
Onsite Search Specialist
Onsite Search Optimization throughout LATAM and EMEA Stores
Present
Freelance
PPC SPECIALIST
Digital consultancy and campaign management
2023
Integra Estrategia y Tecnología
Growth Marketing Specialist
Management and execution of Paid Media strategies
2022
Integra Estrategia y Tecnología
Digital Marketing Specialist
Ux Research, PPC, SEO Audits, Copywriting, Data Visualisation…
2020
Mutua Tinerfeña
Marketing Specialist
Campaign management and obtaining inisghts
2019
Optimizing Businesses of Every Kind, Every Size. Are You Next?
HARD SKILLS
It is always difficult to define myself, but if we put everything aside and look at what I can offer in any working environment, it can be summed up in the following 3 points:
- PAID MEDIA MANAGEMENT
- Digital Strategy
- Behavioural Economics
PAID MEDIA MANAGEMENT
- Proficiency in the execution and monitoring of campaigns on Google Ads and Social Ads platforms.
- Selection of KPIs and creation of Dashboards to improve decision making.
- Specialisation in campaigns aimed at obtaining leads.
- Scientific approach to e-commerce performance to optimise conversion rates at each stage.
DIGITAL STRATEGY
- Creation of Buyer Personas and Customer Journey Maps contrasted with data.
- Qualitative and quantitative market research to find key competitive advantages.
- 360º strategy development according to the needs and objectives of the organisation.
- Development of Ad-Hoc digital strategies to drive traffic through Paid Media.
BEHaVIOURAL ECONOMICS
- Practical application of consumer psychology fundamentals to Paid Media campaigns.
- Heuristic analysis of interfaces to improve activation and UX in general.
- Detection of purchase brakes in Ecommerce.
- Elaboration of experiments to improve retention in SaaS.
Education
Universidad Antonio Nebrija
Master’s Degree in Business Organization (MBO)
Programme of studies carried out during the pandemic, obtaining one of the three best final marks.
2021
Escuela de Organización Industrial
Executive Master´s Degree in Digital Business
Obtaining a scholarship to pursue the study programme
2020
Universidad Internacional de La Rioja
Master’s degree in Neuromarketing
Study programme that inspired the creation of a start-up
2018
UNED
Psychology Degree
My knowledge base
I’ve Worked With
UX Consulting
100% Custom Web Design
This project was initiated thanks to a public tender that was won to renovate the website of an institution that offered a public service at a state level. To do this, they were looking for the new website to ensure that it was able to meet and adapt to all the needs of the population accessing the public service.
Paid Media
Employee Branding, Digital Presence and Paid Media Strategy
This project came about as a result of a city transport company’s need to strengthen its digital presence during peak usage periods. They had never used Paid Media before so it was a novelty for them to start doing this.
